In April 2020 Lonely Planet made the decision to close its Australian and London offices and lower staffing levels globally in response to the loss in the travel industry resulting from the COVID-19 pandemic. Lonely Planet's former headquarters in Footscray COVID-19 BBC's sale to NC2 īy 2012 BBC wanted to sell itself of the company and in March 2013 confirmed the sale of Lonely Planet to Brad Kelley's NC2 Media for US$77.8 million (£51.5 million), at nearly an £80 million (US$118.89 million) loss. BBC Worldwide gained the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers. Lonely Planet's digital presence included 140 apps and 8.5 million unique users for, which made the Thorn Tree travel website forum. By the end of March 2010, profits of £1.9 million had been generated, as digital profits had risen 37% year-on-year over the preceding 12 months, a Lonely Planet magazine had grown and non-print profits grew from 9% in 2007 to 22%. BBC Worldwide struggled following the loss, registering a £3.2 million loss in the year to the end of March 2009. The company was creating 500 titles and went into television production. In 2007, the Wheelers and John Singleton sold a 75% stake in the company to BBC Worldwide, worth a guess of £63 million at the time. The company's creators consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet workers. īy 1999, Lonely Planet had sold 30 million copies of its travel guides. The journalist used the word "Geoffness", in tribute to Crowther, to show a quality that has been lost in travel guides.
His writing was helpful to the rise of Lonely Planet. Geoff Crowther was noticed for frequently inserting his opinions into the text of the guides he wrote.
#LONELY PLANET INDIA PDF SERIES#
The Lonely Planet guide book series first expanded in Asia, with the India guide book in 1981, and expanded to rest of the world. Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, created in 1975. The company name originates from the misheard "lovely planet" in a song written by Matthew Moore. In 1972, they went on a trip through Europe and Asia to Australia. Lonely Planet was created by married couple Maureen and Tony Wheeler.
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